Our Why

Founded in 2013, lushprotein is a destination for clean and accessible fitness nutrition & functional foods. Our mission is to fuel and inspire healthier communities through fitness.

We believe the choices we make in staying active and eating well has a powerful and direct impact on the health of individuals, communities and the environment.  

To do this we had to do things differently. We own our own transparent network of trusted ingredient suppliers. We keep our formulations simple, clean and effective. We focus on making our products enjoyable, convenient and accessible. We are passionate about building a community of people who embrace and celebrate fitness.

We’re in the business of fueling fitness, and we’re out to change what that means.

Our Core Values

Win Win Win
Create solutions where the customer wins, the community wins, the company wins.


Keeping it real
Cultivate authentic relationships, products and services. Acknowledge the hard work, celebrate the small wins and learn from the mistakes.


Make an impact
Leave people better than you found them.


Living life
Celebrate your passion. Fuel your purpose. Find your why.